About Us

Osprey Angling Developments was founded in 2005 by Terry O’Brien, Bernie Stamp and Gary Exton, with the arrival of John Trevor-Jones early in 2006, all partners having many years of involvement within the fishing industry and notably the development over the last 17 years of the “Les Quis” fishery complex.

The formation of Osprey was influenced really out of frustration at the standard of tackle that was available to ourselves as anglers, and really believing that firstly, with the skills and experience that we have as individuals, we could develop equipment and a business that was superior in operation and reliable. Secondly, our confidence that we had the individual business skills within the partners to actually be able to service the retailers in a professional and reliable manner, with the day to day running of the business and allowing reliable consistent supply of all our products.

Initially, and I remember this quite vividly, we sat around a table with our tackle boxes and set out our favourite and “best” items of end tackle. We realised that despite the “big” name at the top of the corresponding packs that when you look in detail at all the parts you would consider to make up an assembly, they don’t actually “match and fit” in a way you would expect and generally would have taken for granted. Consistency of colour throughout products or fit/sizing of corresponding parts left significant room for improvement.

This was the birth of our initial project, Phase 1 Tactical end tackle, with quality and consistency of product being first and foremost, but striving to actually take a step forward with the overall theme of camouflage and disguise associated with end tackle, not just more of the same. This lead on to the development of Tactical clear weights and the “Photo-chromic” process allowing next generation camouflage to plastic and rubber rig components.

Obviously, we are in an extremely fortunate position with regard to test and development of any of our products utilising our bailiffs at the Les Quis complex on a week to week basis, allowing all products to be tested in a demanding and hard fighting big fish water. 

From a business and demand from end users perspective we have considered every single element and detail associated with the formation of the company and the products, from the logo to the colours and style used for advertising and promotion.

It is our aim to create desirability of product by the end users by firstly making all our products comparable in price to the already competitive end tackle market and by offering value for money by giving generally more product than is currently the norm per pack and in addition giving them the opportunity to purchase “next generation” technology.

Likewise our strategy for appealing to retailers is security in a brand that has committed to large scale advertising and P.R campaigns throughout the coming year that will be backed by several high profile anglers joining the team and actively promoting the complete product range. In addition, the margin being offered to the retailers has been raised from the traditional standard, ultimately giving mass appeal to both retailers and end users alike. Also we are being increasingly asked to conduct “Open days” at retailer’s premises demonstrating and promoting both the retailer and the product range, these are becoming increasingly popular events that we are happy to conduct for the retailer.

It is our intention through continual development and investment in the company to establish Osprey as a front runner in many aspects of fishing equipment design, manufacture and supply worldwide. Our current development of stainless rod support systems and several other niche products are well underway together with phase 2 development of Tactical end tackle to further compliment our phase 1 release.